Please share the details below and we will be in touch shortly...
The “Top 5% Podcast” Doesn’t Mean Anything
.png)
Here’s a tactic used by some of our competitors:
“We guarantee to book you only on the top 5% of podcasts.”
Sure, it sounds cool but it’s also incredibly misleading.
Podcast databases like ListenNotes (dot) com created their own podcast ranking metrics.
And whilst I’d love to say that these metrics are at least directionally accurate, they aren’t.
My old podcast was in the top 5% (ListenNotes Global Rank) and I got like 3 listeners per episode.
Demand Gen U by metadata.io is in the top 10% (ListenNotes Global Rank) and I’m sure they get more than 3 listeners per episode.
So by following the 5% strategy, my podcast would qualify and the Demand Gen U podcast wouldn’t.
Rankings like these ignore both quantitative aspects (e.g. social media engagement), as well as qualitative aspects (e.g. relevance of previous guests).
Don’t get fooled into thinking that one metric tells the full story.
Unfortunately, it’s not that simple
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Appearances Will Sharpen Your Message
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting: Hire An Agency Or Do It In-House?
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
The Secret Behind Podcast Guesting ROI
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast Guesting Campaigns Don't Work In Silos
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Cheap vs. Expensive Podcast Booking Agency
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Are You Patient Enough?
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.