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The Secret Behind Podcast Guesting ROI
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What's the secret behind podcast guesting ROI?
It's not a strategy.
It's the mindset…
Most people who appear on podcasts make one big mistake:
They expect that the episode drop itself will make the biggest impact.
What's wrong with that?
Well, if you do that, you're basically giving up control.
You rely on something you can't control.
(Episode's success is never guaranteed.)
So what's the right way to do instead?
You focus on what you can control.
Such as:
- Building relationships with hosts
- Promoting the episodes
- Using the episode as sales enablement content
- Turning episodes into blog articles
- Getting introduced to previous guests
See the difference?
If you're appearing on podcasts, there's a huge chance that you're leaving so much on the table.
To get the most out of each interview, focus on what you can control and let go of the things you can't.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.