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The Podcast Dynamic Is Changing
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The podcast dynamic is changing.
2 years ago, it was simple to get booked onto podcasts as a guest.
Today, podcast hosts have ALL the leverage.
They’re FLOODED with guest requests and even if you’re the perfect fit, the sheer volume of pitches makes it tough to decide. You’re one of many.
And this trend is NOT slowing down.
Yet, 99% of people trying to “hack” their way onto podcasts are STILL playing by the old playbook.
They think that they are special. A snowflake. That the hosts will be excited to interview them.
That’s why they don’t make enough effort to:
💥 Build relationships with the host prior to asking.
💥 Make their email pitch stand out.
💥 Listen to an episode or two.
No. They send a generic email.
“Dear podcast host”
“I love your podcast” (…uhmm reeaally?!)
“I am an awesome serial TEDx Speaker walking-on-the-water 8-figure entrepreneur”
“Send me an invite link”
“kkthxbb”
Good luck with that.
To succeed, you should start treating podcast hosts more like journalists. Or TV personalities back in the day when being on TV still meant something.
Why?
Because at the end of the day, THEY choose who gets the spotlight.
Drop the assumption that you’re the chosen one.
Do the work instead.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.