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When we talk about podcasts guesting with potential clients, we often hear this:
“I want to increase my brand awareness… And of course, as a result, attract more customers.”
The question is: Can you generate revenue by appearing on podcasts quickly?
It depends...
Tomorrow? No way.
In a month? Hell yeah.
You see, there are a couple of bottlenecks when you begin appearing on podcasts.
💥 Finding the right shows
💥 Waiting for a reply
💥 Waiting for the recording date (weeks to months)
💥 Waiting for publishing after the recording (weeks to months)
But here's a kicker.
Most of the people who leverage podcast guesting as a strategy expect the business to come from the audience.
And whilst it will, it takes time.
The closest conversation you'll have will be with the hosts themselves!
If you record a fantastic episode, keep the conversation with the host going.
… Discuss potential partnership opportunities.
… Ask him/her to be your affiliate.
… Heck, the hosts can become your customers too!
Appearing on podcasts opens many doors.
But enter them with a GENUINE interest to provide value.
And then (and only then), talk business.
Hope this helps.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
What podcast would you rather appear on? A big podcast with no social media presence. Or a small podcast with a solid social media presence.
Not sure who should be the “voice” of your company? Here are 5 tips that might help.
Companies are starting to understand the value of podcasting.
Podcast matchmaking sites are flawed. And it seems like no one is talking about it. Here's the issue.
The top 10% of podcasts get around 250 listens per episode. Doesn't seem like a lot, right?
Podcast hosts hate when you say this, “I love your podcast”. Why? – It's simple.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.