Please share the details below and we will be in touch shortly...
The # Of Podcast Downloads Is A Useless Metric
.png)
The # of podcast downloads” is a useless metric.
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
Yeah, it’s nice that someone downloaded the episode but did they *actually* listen to it?
Often, the answer is no.
Yet, podcast hosts (and guests) obsess over this metric which steers their focus in the wrong direction.
A better thing to focus on is engagement.
As a result of your podcast, you want the right people to connect with you on social media, interact with your content, or mention your episode during sales calls.
100 relevant & engaged listeners > 10,000 people who don’t care
👇
Want to know the ONE thing that the # of podcast downloads tells you? Read the first comment.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
What's Your Unique Podcast Angle?
One of our customers is an Italian knight. For real. And here's why podcast hosts love it.
Podcast Guesting Advice From Chris Walker (CEO, Refine Labs)
1 year ago, Chris Walker answered my question about podcast guesting ROI.
Stop Following The 2019 Podcast Guesting Playbook
What got you booked on podcasts in 2019, will damage your reputation today.
Should You Appear On Brand New Podcasts?
Most people don't want to appear on brand new podcasts as guests.
Case Study: Using Podcast Guesting For Recruitment
Here's an interesting insight. Recently, we onboarded a new customer…
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.