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Supercharge Your Newsletter With Podcast Appearances
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Do you run an email newsletter?
Then you should speak on podcasts.
Here’s why:
Earlier this year, one of our customers shared his podcast interview with his newsletter subscribers.
It’s not a huge list.
Just a couple hundred engaged readers from the SaaS industry.
But here’s the thing:
The email where he shared his interview got nearly 3 times higher open rates and CTRs.
Why?
It interrupted a pattern.
Week 1 – Content written by me
Week 2 – Content written by me
Week 3 – Content written by me
Week 4 – Content written by me
Week 5 – Content WITH me, created by someone else
Simply put, it was something else.
Yet, still relevant.
So if you run an email newsletter, spice it up with a few podcast interviews.
Your subscribers will thank you with more engagement and clicks. 🙂
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.