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Stop Following The 2019 Podcast Guesting Playbook
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What got you booked on podcasts in 2019, will damage your reputation today…
2019:
🔻 Pitching 3-5 topics in email
🔻 Spraying and praying
🔻 No personalization
🔻 Transactional
🔻 No follow up
Then, the pandemic hit.
Stages got closed, conferences got canceled.
And podcast hosts started receiving 4-5X more pitches.
More emails, more options, more competition.
Yet, many people, PR agencies, and podcast booking agencies still play by the outdated 2019 playbook.
Occasionally, they get lucky.
But it's not sustainable nor efficient.
To get booked today, you need to take a different approach.
2022:
✅ Hyper-personalization and relevancy
✅ Unique topic angle for each host
✅ Relationships, not transactions
✅ Value-driven follow ups
✅ Low volume of emails
Yes, it will take way more time but that's the way.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.