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Stop Focusing On Direct Response
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You can’t track the impact of each podcast's appearance.
But that DOES NOT make it a bad strategy.
Here’s why. 👇
Most listeners don’t reach out to you after listening, even if they liked the episode.
Some do. Most don’t.
That’s why measuring the success just based on the direct response is wrong.
When you appear on podcasts listened to by your perfect audience, they will start recognising your brand.
Tie your brand to the problem you solve + the audience you serve and you’ve positioned yourself successfully.
And although NOTHING visible happens on your end after the interview, the seed has been planted.
A buyer that didn’t know you now knows you.
🤔
Frequency is important, though.
Appearing on just one show doesn’t make much sense.
It’s a nice ego-boost but it’s not a sound strategy.
Find the cadence that works for you.
2 per month for 6 months is a good start.
More podcasts = more recognition.
More podcasts = faster feedback loop.
More podcasts = more content for your channels.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.