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Seed vs. Series A (SaaS)
Here are the 3 main differences when it comes to speaking on podcasts.
👇 This is how they describe their goals:
Seed: Generate more revenue
Series A: Generate demand
👇 These are the speakers:
Seed: Founder/CEO
Series A: Founder/CEO/Executive
Both usually have a team around them that helps with scheduling.
👇 This is how they leverage content:
Seed: Speaker's LinkedIn profile
Series A: Distribution through all existing channels
Series A companies already have a small marketing team in place, so the distribution is not such a heavy lift compared to seed-stage companies.
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In a nutshell:
Speaking on podcasts will help you, no matter the stage you're in.
How you describe your goals might be different but the vehicle stays the same.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally.
A weekly podcast records 52 episodes a year.
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
Do you struggle to keep track of your podcast appearances?
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.