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A weekly podcast records 52 episodes a year.
But… they often receive 50+ pitches a week.
As a result, over 98% of podcast pitches get rejected.
(Or less than 2% get accepted)
Crazy right?
If you break it down like this, it immediately makes more sense to spend a ridiculous amount of time crafting a podcast pitch.
Yet, most PR agencies, podcast booking agencies, and in-house teams still don’t understand this.
They think that only because someone has an interesting story (according to them), the hosts will be interested.
It couldn’t be further from the truth.
The sheer volume of pitches makes it so difficult to pay close attention to each guest introduction.
For that reason, you need to keep your guest pitches incredibly relevant and to the point.
Otherwise, you’re wasting your time… And the host’s time as well for that matter.
Always prioritize relevance over outreach volume.
Sending 10 well-crafted emails gets you more bookings than 100 crappy, templated messages.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
What podcast would you rather appear on? A big podcast with no social media presence. Or a small podcast with a solid social media presence.
Not sure who should be the “voice” of your company? Here are 5 tips that might help.
Companies are starting to understand the value of podcasting.
Podcast matchmaking sites are flawed. And it seems like no one is talking about it. Here's the issue.
The top 10% of podcasts get around 250 listens per episode. Doesn't seem like a lot, right?
Podcast hosts hate when you say this, “I love your podcast”. Why? – It's simple.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.