Reach New Audience Without Starting A New Channel

Want to reach new audiences?

Start speaking on existing podcasts as a guest.

The chances are that there are 20-50 podcasts that target the EXACT audience you want to reach.

And appearing on them as a guest is one of the most efficient ways to reach people who should know about you.

Yet, many B2B brands choose to build brand new channels from scratch instead.

They spend tens of thousands of dollars and allocate internal teams to orchestrate the process just to give up in the next quarter.

Speaking on podcasts, on the other hand, guarantees that you’ll reach the right audiences with way less effort.

And even if you don’t have a content team in place to distribute the episodes, podcast hosts will do it for you.

So if reaching new audiences is one of your Q4 priorities, send me a DM and let’s chat.

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.

Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.

What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.

Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?

Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.

Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.