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Qualitative vs. Quantitative Metrics In Podcast Guesting
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Qualitative & quantitative metrics in podcast guesting:
Qualitative:
– On calls, prospects seem more educated
– People mention your brand across social media
– More inbound speaking/podcast opportunities
– Increase in the 3rd party recommendations
– Positive feedback from your sales team
Quantitative:
– Interviews get mentioned as a lead source
– More branded search
– Landing page visits
– Leads generated
– More time spent on your site
Or… you don’t measure anything because you simply know that you should speak on podcasts.
That’s what many of our customers chose to do and they keep crushing it.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.