Placeholder

PR Agencies Suck At Getting Podcast Bookings

BY FAME

PR agencies have a hard time booking clients on podcasts.

Why?

It requires a completely unique approach.

You see, most PR agencies are generalists.

They offer tons of other services.

And oftentimes, podcast booking is just one of many.

So what will they most likely do?

A. Craft a unique process JUST for booking podcasts
B. Do the same thing as with other media outlets

Unfortunately, the B. is correct.

Look, there might be agencies that do it right. And that’s great.

But from talking to countless podcast hosts, the worst pitches they receive are usually from PR agencies that offer podcast booking as one of many services…

No personalization.
No relevancy.

So if appearing on podcasts is important to you, always review the process before you commit to working with an agency.

Spray & Pray might have worked in 2018.

But today?

You need to be laser-focused.

Is podcast guesting right for you?

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

Continue reading...

5 Methods To Promote Your Podcast Interview

How to promote your podcast interview. Here are my 5 favorite methods. Let's start with the most obvious one.

Most Podcast Guests Don’t Promote Their Interviews

Most podcast guests don't promote their interviews.That's a huge mistake. But why does that happen?

Establishing Thought Leadership With Podcast Appearances

Podcast guesting is the fastest way to build thought leadership in your industry.

Why B2B Executives Appear On Podcasts?

More B2B executives are appearing on podcasts.

Most Podcast Guests Leave So Much On The Table

Most podcast guests leave so much on the table. As a result, they miss out on the most benefits.

Most PR Agencies Suck At Booking Podcast Interviews

Most PR agencies suck at booking podcast interviews. Why?

Start speaking on podcasts

Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.

Apply Now