Podcasts Allow You To Go Deep

What's the longest podcast you've ever listened to?

For me, it's Dan Carlin's Hardcore History.

Over 6 hours! (If I remember correctly)

^ And this is what I love about podcasts.

It's THE format if you want to go really deep.

Of course, you could watch a 6-hour video but the commitment to consume such content would be way higher.

And the reason why people listen to long podcasts is that there's no friction to consuming them.

I can do anything while listening.

💥 Cook.

💥 Exercise.

💥 Write content on LinkedIn.

And whilst I may not pay the same attention as I'd to video content, it's still an incredibly powerful touchpoint from a marketing perspective.

Because what other channel allows your audience to connect with you for hours?

Podcasts allow you to know, like, and trust the host and their guests.

And in B2B, that's all that matters.

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Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.

Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.

What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.

Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?

Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.

Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.