Podcasts Allow You To Go Deep

What's the longest podcast you've ever listened to?

For me, it's Dan Carlin's Hardcore History.

Over 6 hours! (If I remember correctly)

^ And this is what I love about podcasts.

It's THE format if you want to go really deep.

Of course, you could watch a 6-hour video but the commitment to consume such content would be way higher.

And the reason why people listen to long podcasts is that there's no friction to consuming them.

I can do anything while listening.

💥 Cook.

💥 Exercise.

💥 Write content on LinkedIn.

And whilst I may not pay the same attention as I'd to video content, it's still an incredibly powerful touchpoint from a marketing perspective.

Because what other channel allows your audience to connect with you for hours?

Podcasts allow you to know, like, and trust the host and their guests.

And in B2B, that's all that matters.

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Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

Here are 3 reasons why you SHOULD NOT leverage podcast guesting as a strategy.

4 to 6 months.That's how long it takes to see results from podcast guesting.

The 0.5% podcast host told me THIS last week.

Here are 4 main ways to get booked onto podcasts.

We've sent 1000's emails to podcast hosts. And in 2 years, our average reply rate is above 51%. Here's how we do it.

Most podcast guests focus only on the audience.