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Podcast Guesting Is A Long-Term Strategy
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Three to four months.
☝🏻 That's how long it takes to see the results from speaking on podcasts.
And here's why it's a good thing… 👇🏻
Every week, we have conversations with potential customers who want to start appearing on podcasts as guests.
And one of the core things they help them to understand is that it takes a couple of months to see the results.
This, by itself, disqualifies prospects that don't care about brand awareness.
As a result, only executives and founders who understand that brand building takes time, stick around.
Yes, you can speed up the process but if you're on a strict schedule, maybe consider different – more immediate – strategies.
But if you want to show the human side of your company, there is currently not a better marketing channel that allows you to be authentic than speaking on podcasts.
(If done correctly)
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.