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Podcast Guesting Campaigns Don't Work In Silos
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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Should You Start Your Own Podcats Or Apppear On Others?
“Should I start my own podcast or become a guest on others?”
5 Podcasts To Avoid As A Guest
We've booked close to 1,600 interviews for our customers. Here are 5 types of podcasts you should NEVER contact to become a guest.
The ONE Guaranteed Interaction You'll Have...
When we talk about podcasts guesting with potential clients, we often hear this.
Finding Relevant Podcasts Using Influencers
Want to appear on THE RIGHT podcasts, so you don't waste your time?
Relevancy Over Personalisastion In Podcast Guesting
Relevancy > Personalisation, a perfectly personalised email won't work if sent to an irrelevant podcast.
Can You Generate Leads By Appearing On Podcasts?
Yes, you'll generate leads by appearing on podcasts. BUT!
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.