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Podcast Guesting Campaigns Don't Work In Silos
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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Make Your Podcast Outreach Win-Win
With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
Stop Focusing On Direct Response
You can’t track the impact of each podcast's appearance. But that DOES NOT make it a bad strategy.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.