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Invited onto a podcast as a guest? π
Let's unpack one of the most important pieces of the puzzle:
Your topic: π
Yes, I know⦠You can talk about a lot of things.
But the key is to focus on just ONE topic at a time.
First, let's pick the topic that:
π₯ Fits perfectly the podcast you got invited on
π₯ Supports your business and personal goals
Got one?
Now, choose the right angle for that specific podcast.
π₯ Topic: Appearing on podcasts as a strategy
π― Angle for an HR podcast: Using podcast appearances to attract future employees
π₯ Topic: Appearing on podcasts as a strategy
π― Angle for a B2B Marketing podcast: How to generate demand by speaking on podcasts
Not sure which *angle* is the best?
Here are a few tips:
π₯ Listen to previous episodes
π₯ Schedule a pre-interview call with the host
π₯ Read reviews on Apple iTunes to see what the audience enjoys
Once you land your topic and angle well, congratulations.
You're halfway to delivering an interview that makes an impact.
π
In a nutshell:
Come up with a unique interview angle for each podcast you get invited on.
Hosts will appreciate it more and you'll have more fun.
β
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Whatβs the difference? π€
Spamming hundreds of podcast hosts might have worked 5 years ago.
The most visible B2B brands have a huge podcasting footprint.
Because the best results come after month #5β¦
Appearing on podcasts? Here are 18 unexpected situations that might happen
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.