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Invited onto a podcast as a guest? 🎉
Let's unpack one of the most important pieces of the puzzle:
Your topic: 👇
Yes, I know… You can talk about a lot of things.
But the key is to focus on just ONE topic at a time.
First, let's pick the topic that:
💥 Fits perfectly the podcast you got invited on
💥 Supports your business and personal goals
Got one?
Now, choose the right angle for that specific podcast.
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for an HR podcast: Using podcast appearances to attract future employees
💥 Topic: Appearing on podcasts as a strategy
🎯 Angle for a B2B Marketing podcast: How to generate demand by speaking on podcasts
Not sure which *angle* is the best?
Here are a few tips:
💥 Listen to previous episodes
💥 Schedule a pre-interview call with the host
💥 Read reviews on Apple iTunes to see what the audience enjoys
Once you land your topic and angle well, congratulations.
You're halfway to delivering an interview that makes an impact.
👇
In a nutshell:
Come up with a unique interview angle for each podcast you get invited on.
Hosts will appreciate it more and you'll have more fun.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Do you run an email newsletter?
PR agencies have a hard time booking clients on podcasts.
Should you host your own podcast or appear on others first?
Here’s how to turn your podcast interview into content
Someone listened to your podcast interview…They ignored all call to actions…And yet, they became customers… Why? 🤔
Look, I understand you want to shoot for the stars. But here's the thing. If you have no podcast guesting experience, you need to start smaller.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.