Please share the details below and we will be in touch shortly...
Most PR Agencies Suck At Booking Podcast Interviews
.png)
Most PR agencies suck at booking podcast interviews.
Why?
They're generalists.
Here's a service offering of a random PR agency I found:
Awards Submissions
Crisis Communications Management
Corporate Social Responsibility
Employee Communication
Speaking Opportunities (incl. podcasts)
Launches
Media Relations
(and 6 more)
The above is a nice example of how most PR websites look like.
Now… What's wrong with having everything “under one roof”?
It's the lack of a deep category/channel insight.
Traditional PR agencies = A lot of surface-level services
Specialized agencies = A few very specific services
Traditional PR agencies = 100's of relationships with broad range of media outlets
Specialized agencies = Also 100's of relationships but usually in a few categories
Traditional PR agencies = You pay for outreach and pitching
Specialized agencies = You pay for results/placements
Neither approach is wrong but it really boils down to if you want to go broad or focus on specific channels.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Appearances Will Sharpen Your Message
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting: Hire An Agency Or Do It In-House?
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
The Secret Behind Podcast Guesting ROI
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast Guesting Campaigns Don't Work In Silos
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Cheap vs. Expensive Podcast Booking Agency
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Are You Patient Enough?
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.