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Most PR Agencies Suck At Booking Podcast Interviews
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Most PR agencies suck at booking podcast interviews.
Why?
They're generalists.
Here's a service offering of a random PR agency I found:
Awards Submissions
Crisis Communications Management
Corporate Social Responsibility
Employee Communication
Speaking Opportunities (incl. podcasts)
Launches
Media Relations
(and 6 more)
The above is a nice example of how most PR websites look like.
Now… What's wrong with having everything “under one roof”?
It's the lack of a deep category/channel insight.
Traditional PR agencies = A lot of surface-level services
Specialized agencies = A few very specific services
Traditional PR agencies = 100's of relationships with broad range of media outlets
Specialized agencies = Also 100's of relationships but usually in a few categories
Traditional PR agencies = You pay for outreach and pitching
Specialized agencies = You pay for results/placements
Neither approach is wrong but it really boils down to if you want to go broad or focus on specific channels.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.