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Make Your Podcast Outreach Win-Win
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With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
I like it. But there's a dark side to it...
We talk to a lot of podcast hosts and they tell us how many guest pitches they receive.
It's crazy.
Some of them get up to 100 guest introductions a day!
Imagine the frustration when 90% of them are absolutely irrelevant.
Sometimes slightly:
...Inbound sales expert pitching an outbound sales podcast.
And sometimes dramatically:
...Keto expert pitching a cybersecurity podcast.
As a result, hosts are overwhelmed and often annoyed.
(And it messes up your reputation, too).
Here are a few tips...
đź’Ą Do your homework before you reach out.
đź’Ą Deliver value upfront.
đź’Ą Build relationships.
And most importantly. Drop your ego.
Podcasts you want to appear on are not short on guests.
Make it easy for them to say "yes" to you.
Make it a win-win.
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Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
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More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting: Hire An Agency Or Do It In-House?
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
The Secret Behind Podcast Guesting ROI
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast Guesting Campaigns Don't Work In Silos
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Cheap vs. Expensive Podcast Booking Agency
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Are You Patient Enough?
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.