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Make Your Podcast Outreach Win-Win
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With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
I like it. But there's a dark side to it...
We talk to a lot of podcast hosts and they tell us how many guest pitches they receive.
It's crazy.
Some of them get up to 100 guest introductions a day!
Imagine the frustration when 90% of them are absolutely irrelevant.
Sometimes slightly:
...Inbound sales expert pitching an outbound sales podcast.
And sometimes dramatically:
...Keto expert pitching a cybersecurity podcast.
As a result, hosts are overwhelmed and often annoyed.
(And it messes up your reputation, too).
Here are a few tips...
đź’Ą Do your homework before you reach out.
đź’Ą Deliver value upfront.
đź’Ą Build relationships.
And most importantly. Drop your ego.
Podcasts you want to appear on are not short on guests.
Make it easy for them to say "yes" to you.
Make it a win-win.
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Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Remove Friction From Your Podcast CTA
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Got invited onto a podcast as a guest? Don’t just “wing it” here's how to prepare the RIGHT way.
How To Get The Most Out Of Your Podcast Appearance
As a guest, it's NOT just about the podcast interview itself.
Podcast Guesting Is A Long-Term Strategy
Three to four months. That's how long it takes to see the results from speaking on podcasts.
Are You "Interesting Enough" To Appear On Podcasts?
Not sure if you are “interesting enough” for a podcast? Not sure if you have “something to share”? Here's how you find out…
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.