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With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
I like it. But there's a dark side to it...
We talk to a lot of podcast hosts and they tell us how many guest pitches they receive.
It's crazy.
Some of them get up to 100 guest introductions a day!
Imagine the frustration when 90% of them are absolutely irrelevant.
Sometimes slightly:
...Inbound sales expert pitching an outbound sales podcast.
And sometimes dramatically:
...Keto expert pitching a cybersecurity podcast.
As a result, hosts are overwhelmed and often annoyed.
(And it messes up your reputation, too).
Here are a few tips...
💥 Do your homework before you reach out.
💥 Deliver value upfront.
💥 Build relationships.
And most importantly. Drop your ego.
Podcasts you want to appear on are not short on guests.
Make it easy for them to say "yes" to you.
Make it a win-win.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
The actual podcast interview is just the beginning. Yet, most guests treat it as a finish line.
Looking for podcasts to appear on as a guest? It's not that difficult…
Seed vs. Series A (SaaS). Here are the 3 main differences when it comes to speaking on podcasts.
Our customer generated $70k from just ONE interview. On a podcast, that gets under 500 listeners per episode. Here's how it happened.
About to appear on a podcast? Here are 8 things to prepare before your next interview.
Finding the right podcast to appear on is NOT easy. If you underestimate this step, you will fail to secure any bookings.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.