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Make Your Podcast Outreach Win-Win
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With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
I like it. But there's a dark side to it...
We talk to a lot of podcast hosts and they tell us how many guest pitches they receive.
It's crazy.
Some of them get up to 100 guest introductions a day!
Imagine the frustration when 90% of them are absolutely irrelevant.
Sometimes slightly:
...Inbound sales expert pitching an outbound sales podcast.
And sometimes dramatically:
...Keto expert pitching a cybersecurity podcast.
As a result, hosts are overwhelmed and often annoyed.
(And it messes up your reputation, too).
Here are a few tips...
💥 Do your homework before you reach out.
💥 Deliver value upfront.
💥 Build relationships.
And most importantly. Drop your ego.
Podcasts you want to appear on are not short on guests.
Make it easy for them to say "yes" to you.
Make it a win-win.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Why Previous Guests Matter
One of the best indicators of a podcast's relevancy are the previous guests.
4 Elements Of High Performing Podcast Guesting Funnels
Do you have your podcast funnel? Most guests completely ignore this.
Why Reach Doesn't Matter In Podcast Guesting
If you care ONLY about the reach, buy a billboard. If you want to make an impact, go after relevancy.
Winning The Biggest MRR Client After One Interview
Sometimes, the results come when you least expect them.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.