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Most podcast guests focus only on the audience.
But yet, the one guaranteed interaction you'll always have is…
…the one with the host. 👇🏻
Last year, my co-founder Mark Colgan 🇵🇹 appeared on Mark Raffan's podcast Content Callout.
The episode turned out to be great and the audience liked it.
(Link in the first comment btw)
But that's not all…
See, your podcast interview allows you to build a relationship with the host and simply get to know each other.
It speeds up the “known, liked, and trusted” process.
It's an unsaturated networking tool.
And it works.
A couple of months after the episode, Mark reached out to our team and decided to work with our agency.
🚀
The lessons?
Treat every podcast interview as the beginning of a business relationship.
Provide as much value as you can.
Make connections.
And it's just a matter of time before the opportunity shows itself.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.