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As a guest, it's NOT just about the podcast interview itself.
Here are 3 surprising tips to get the most out of your episode: 👇🏻
💥 Focus on every touchpoint
The podcast interview is the beginning of a relationship.
From an initial email to a thank you email, make sure you exceed expectations.
The conversation will flow better.
The promotion will work better.
The host will be more likely to continue working with you.
💥 Provide enough information
If you appear on podcasts strategically, have your bio, headshots, topics, and relevant stories prepared. At all times.
It will make the whole process easier for you and for the hosts.
💥 Join the recording prepared
In most cases, you'll know the topic of the podcast.
Spend at least 30 minutes before the recording to learn more about the podcast and prepare your introduction, lead magnet, and CTA.
You will have more time to provide value and be authentic instead of thinking about what to say next.
So remember…
Being a great guest is not only about the interview.
It's every email, every touchpoint, every interaction.
Make them count.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.