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Finding The Right Podcasts Is Not Easy
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Finding the right podcast to appear on is NOT easy.
If you underestimate this step, you will fail to secure any bookings.
Here’s how to do it right:
💥 Matching your topics
Being a marketer doesn’t automatically make you the right fit for every marketing podcast.
Most podcasts lean towards a specific topic or a category.
And it’s on YOU to recognize which one is it.
If you can’t bring value, don’t reach out.
💥 Matching your authority
Some hosts focus on young entrepreneurs.
Some focus on billionaire founders.
Yes, they both talk about business but offer different perspectives.
Review the description, previous guests, and past episodes to make an informed decision.
💥 Matching your industry
Again, you might be a marketer BUT if you are in the B2B SaaS space, a podcast covering D2C marketing is irrelevant.
A waste of time for you and the host.
And it really doesn’t matter how good you are.
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In a nutshell:
To identify the right podcast for you to appear on as a guest, you must do your homework.
That means going one or two layers deeper than you’d normally go.
Do this and the hosts will get back to you.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.