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Podcast hosts hate when you say this…
“I love your podcast”
Why? – It's simple.
Most people who mention that email are lying.
They use it to get the attention of the host.
They think that it'll make the host magically reply to them.
They think that they are the only ones using this phrase.
But hosts can see through their BS.
How so?
Because that statement is usually followed by something absolutely irrelevant.
By something, the person would NEVER say if they'd truly “love the podcast”
And when that happens, the email gets deleted or flagged as spam.
Rightfully so.
The right (and only) way to do the podcast outreach is to do it properly.
Do your research.
Find a unique angle.
Write a kickass email.
Get invited.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.