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Forget about volume.
Spamming hundreds of podcast hosts might have worked 5 years ago.
But today?
Nope.
Today, the host has all the leverage.
👇 Consider this example:
Imagine you publish 1 episode a week.
That’s 52 episodes a year.
And if the podcast is any good, the host easily receives 52 pitches a week.
So…
The competition is huge.
Luckily for you, most of the guest pitches hosts receive fall into the “spray and pray” category.
(So obviously, they don’t work)
To cut through the noise, you MUST focus on quality.
Your pitch must be relevant, personalized, and to the point.
Solve this and then figure out how to increase the volume.
Not the other way around.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.