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Case Study: Using Podcast Guesting For Recruitment
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Here's an interesting insight:
Recently, we onboarded a new customer…
Digital marketing agency, 160 employees, 22 years in business, awesome culture, CEO with a clear vision and drive.
They have TONS of insights to share on relevant podcasts.
Their goal?
💥 To attract a great talent!
You see, most companies nowadays talk about themselves as the BEST place to work.
Unfortunately, the reality is often different and candidates discover it the hard way.
Especially in the agency space, things can get crazy and people can burn out quickly.
Because of that, more and more candidates spend time doing their due diligence.
They read about your company.
They read about your CEO.
They do their homework.
And the more transparent and authentic your online presence is, the more ahead of your competitors you'll get.
On top of that, you'll automatically filter out candidates that won't resonate with the CEO's energy.
In this specific scenario, the agency wants to share podcast interviews with candidates that are currently in their pipeline, so they get to know the CEO way better than from any Glassdoor review, job posting, or the “About Us” page.
The best part?
Increasing brand awareness (usually the #1 goal with podcast guesting), becomes a nice side-effect.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Podcast Guesting Shouldn't Be Your Only Marketing Activity
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
The Opportunity Cost Of DIY Podcast Booking
You can get yourself booked on podcasts. Without any podcast booking agency.
Expectation Setting In Podcast Guesting
Same strategy - Different mindset - Different results
Having Your Own Podcast Makes Guesting Easier
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The Right Podcast Guesting Cadence
The right podcast interview cadence is one per week. But are you in control?
How Much Time Is Required For Preparation
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.