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This might trigger some podcast hosts but…
We think that all interview-based podcasts should be video podcasts.
Audio-only is awesome but it’s also incredibly limiting.
When you produce an audio-only podcast, you can’t fully take advantage of content repurposing.
Sure, you can create audiograms and images.
But compared to 2 people talking on camera, it’s way less engaging.
The good news is that in the past 2 years of podcast booking, we’ve noticed that more and more hosts are choosing the video route.
And we can understand why.
It’s pretty much the same amount of work but with a way bigger upside.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.