All Interview-Based Podcasts Should Be Video Podcasts

This might trigger some podcast hosts but…

We think that all interview-based podcasts should be video podcasts.

Audio-only is awesome but it’s also incredibly limiting.

When you produce an audio-only podcast, you can’t fully take advantage of content repurposing.

Sure, you can create audiograms and images.

But compared to 2 people talking on camera, it’s way less engaging.

The good news is that in the past 2 years of podcast booking, we’ve noticed that more and more hosts are choosing the video route.

And we can understand why.

It’s pretty much the same amount of work but with a way bigger upside.