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We've booked close to 1,600 interviews for our customers.
Here are 5 types of podcasts you should NEVER contact to become a guest.
đź’Ą Podcasts that don't accept guests (umm duh?!)
You'd be surprised how many guest pitches solo podcast hosts receive. Podcasts that don't accept guests.
Don't do it. It makes you look dumb.
Especially when you use words like “I love your podcast” in the first paragraph.
đź’Ą Inactive podcasts
If the podcast didn't publish an episode for 2 years, they won't restart the show just because of you.
You're wasting your time.
And also damaging your reputation.
đź’Ą Podcasts that publish irregularly
Irregular episode releases often show the lack of commitment of the host.
I'm not talking about Tuesday vs. Wednesday.
I'm talking about 4 episodes in a week and then zero in a month.
You might have a different experience but for us, these never worked out well.
đź’Ą Podcasts with shit*y audio quality
Here I'm thinking about all the “You had one job” memes I've seen.
Really. Recording a podcast in good sound quality is not THAT difficult.
Again. It shows a lack of commitment from the host.
đź’Ą Lastly, podcasts that are just not a fit
Relevancy is incredibly important in podcast outreach. Even more than relationships.
If you're an outbound sales expert, don't reach out to marketing podcasts unless you have a topic that REALLY matches the show theme.
Don't stretch it. There are many sales podcasts that will happily have you as a guest.
Don't waste your (and hosts') time by “trying to make it work”.
In most cases, it either works or it doesn't.
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Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.
Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.
What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.
Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?
Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.
Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.