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Is your podcast guesting campaign working?
Here are 12 positive signals:
1. On calls, prospects are more educated
2. You get more LinkedIn connection requests
3. Podcasts get mentioned as a lead source
4. Increase in website traffic
5. Increase in branded search
6. Shorter sales cycle
7. More referrals
8. More job candidates
The last 4 benefits are less tangible:
9. Your message is more concise
10. You became a better speaker
11. You're more confident
12. You build more relationships
The bottom line is this:
Most of what you achieve by appearing on podcasts is not measurable, yet it helps you and your business grow.
That's why the biggest B2B tech brands of today host their podcast or/and appear on others.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Want more people contact you after your podcast interview? Understand, that your episode is NOT their main priority.
Podcast Host: “Most podcast booking agencies suck.” Here's what makes a good agency, according to hosts.
Got invited onto a podcast as a guest? Don’t just “wing it” here's how to prepare the RIGHT way.
As a guest, it's NOT just about the podcast interview itself.
Three to four months. That's how long it takes to see the results from speaking on podcasts.
Not sure if you are “interesting enough” for a podcast? Not sure if you have “something to share”? Here's how you find out…
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.