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Is your podcast guesting campaign working?
Here are 12 positive signals:
1. On calls, prospects are more educated
2. You get more LinkedIn connection requests
3. Podcasts get mentioned as a lead source
4. Increase in website traffic
5. Increase in branded search
6. Shorter sales cycle
7. More referrals
8. More job candidates
The last 4 benefits are less tangible:
9. Your message is more concise
10. You became a better speaker
11. You're more confident
12. You build more relationships
The bottom line is this:
Most of what you achieve by appearing on podcasts is not measurable, yet it helps you and your business grow.
That's why the biggest B2B tech brands of today host their podcast or/and appear on others.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
The actual podcast interview is just the beginning. Yet, most guests treat it as a finish line.
Looking for podcasts to appear on as a guest? It's not that difficult…
Seed vs. Series A (SaaS). Here are the 3 main differences when it comes to speaking on podcasts.
Our customer generated $70k from just ONE interview. On a podcast, that gets under 500 listeners per episode. Here's how it happened.
About to appear on a podcast? Here are 8 things to prepare before your next interview.
Finding the right podcast to appear on is NOT easy. If you underestimate this step, you will fail to secure any bookings.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.