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The actual podcast interview is just the beginning.
Yet, most guests treat it as a finish line. 🤦♂️
Here are 10 ideas on what to do AFTER your interview is done:
💥 Say Thank You
- Send a thank you email or a message
- Record a quick voice message and send it to the host on LinkedIn
- Share a post on the relevant social channel where you thank the host for interviewing you
- Send a quick thank you video using a tool like Loom, Vidyard, or just your phone
💥 Send A Thank You Gift
- Give them access to a digital product you're selling
- Have a physical product? Ask for their address and ship it!
💥 Share Your Experience
- Share your interview experience before the episode goes live
- Spread the word after the episode goes live
💥 Review The Podcast & Recommend The Host
- Write a recommendation on LinkedIn
- Review the podcast on Apple Podcasts
👇
In a nutshell:
The interview is just the beginning of a relationship with the host.
Do this to start the relationship the right way:
- Thank the host
- Send a gift
- Share your experience
- Review the podcast
- Write a testimonial/recommendation
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.
You can get yourself booked on podcasts. Without any podcast booking agency.
Same strategy - Different mindset - Different results
Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.
The right podcast interview cadence is one per week. But are you in control?
How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.