Drive Commercial Impact with Podcast Appearances
We book podcast interviews for B2B founders & executives.
Trusted by leading B2B brands
The B2B buyer's journey has changed…
Every day, 1000s of B2B founders & executives listen to podcasts to learn and get inspired. Almost none of it will ever show up in a CRM.
What actually happened
8 touchpoints
- Watched a keynote talk
- Watched a video on YouTube
- Saw you mentioned in a Facebook group
- Had an offline conversation
- Scrolled your posts on X
- Heard about you from someone they follow
- Read a post, never engaged
- Heard you on a podcast - the touchpoint Fame creates
What the CRM recorded
1 touchpoint
Source
Google Search
Outcome
Qualified leadSeven of the eight never happened, as far as your reporting is concerned.
Are you part of that conversation?
HOW WE HELP
We book targeted podcast interviews for B2B founders & executives to reach new audiences and build trust at scale.
WHY PODCAST GUESTING
By appearing on podcasts, you will…
Awareness
Get in front of audiences that are already listening.
- Increase the chances of your company being mentioned (and recommended) across dark social channels as more people become aware of you.
- Leverage the highly engaged audiences of the podcasts that you speak on.
Trust
Become the name they already know when it is time to buy.
- Create authentic & human touchpoints with your target audience at scale.
- Become known, liked and trusted within your target audience to increase sales efficiency and lower your CAC.
Pipeline
Turn conversations into relationships and search visibility.
- Increase your SEO profile through multiple high-quality backlinks from the podcast hosts.
- Network with podcast hosts which can lead to referral & partnership opportunities.
Content
One recording, a month of assets.
- Repurpose every episode into multiple videos, images, articles, or tweets.
- Generate sales-enablement content to creatively follow up with your prospects.
2,500+
podcast interviews booked
in the past 4 years
100+
shows we book across
B2B, every month
Dan McGaw, CEO & Founder @ mcgaw.io
WatchA really low-energy lift, and a LOT of content
Testimonial
“Podcasts were a really really low-energy lift for us to get the word out there and to be able to create a LOT of content. And not only that we create content IN the podcasts but we also use those podcasts to repurpose to be used elsewhere.”
Dan McGaw
CEO & Founder @ mcgaw.io
PROPRIETARY PROCESS
How It Works
How we've booked over 2,500 interviews in the past 4 years
Bespoke Strategy & Research
We have a proven blueprint to matching you with the perfect podcasts which is based on thorough research designed around your individual needs.
Fully-Managed Outreach
We handle everything - all you need to do is prepare for your appearance, turn up and speak about the things you already know better than anyone else.
Professional Coaching
Our professional speaking expert will hold your hand to help you become a confident speaker, remove nervousness, and leverage each appearance to the fullest.
Content Repurposing
Alongside of your appearances, we will create and distribute content in your tone of voice to help extend the reach and impact of your podcast interviews.
1. ONBOARDING
Campaign Setup
During the first weeks, we define the audience requirements, craft 3-4 compelling topics, find the right podcasts, and build all campaign assets
2. BOOKING
Outreach & Scheduling
Once your team signs off all the campaign materials, we start reaching out to the relevant hosts to secure first bookings.
3. CONTENT
Creating Content
Interview finished? Great! Now it’s time to turn it into video-first social content. We’ll listen to your interview and create 5 videos for you to post.
2,500+ podcast interviews booked...
Pricing
One plan, everything included - bookings, coaching and the content that comes out of every appearance.
Podcast Booking
Get booked on top shows, distribute awesome content.
$2,000per month
About $1,000 per booked appearance, with the content included.
- x2 external bookings per month
- x1 internal booking per quarter
- x5 video clips content per booking
- x4 written assets per booking
BOOK A CALL
Ready to speak on podcasts?
Not sure guesting is right for your brand? That is exactly what the call is for - no pitch, no obligation.
In 30 minutes, you'll learn:
- If podcast guesting is a viable strategy for your B2B brand
- How other B2B companies leverage podcast guesting in their marketing strategy
- How our process works and when can you expect to see the results
What other B2B professionals say…
Alan Gleeson, Founder @ Work With Agility
WatchOpportunities I'd have taken a really long time to get myself
Testimonial
“It's been great to get opportunities to share my ideas and thoughts with so many different B2B SaaS podcasts around the world. Something that it would have taken me a really long time if I had been doing it myself.”
Alan Gleeson
Founder @ Work With Agility
Romi Davidor, Marketing Manager @ Stoke Talent
WatchWorking with somebody you can trust
Testimonial
“As a marketeer, I work with dozens of vendors. And working with somebody that you can trust is very important because, in marketing, you don't see results right away. You need someone that can adapt and do the best on their side. For that, I definitely recommend Speak On Podcasts (now Fame Connect).”
Romi Davidor
Marketing Manager @ Stoke Talent