Many enterprises invest millions in analytics but struggle to convert data insights into commercial value. Shashank Dubey, Co-Founder of Tredence, explores the missing link between analytics and monetisation, how businesses can design data ecosystems that don’t just inform decisions but directly drive growth. Drawing on his experience advising Fortune 500 clients across retail, telecom, and technology, Shashank outlines a practical framework for turning analytical capability into competitive advantage, from dynamic pricing and customer personalisation to supply chain optimisation. He also addresses a common leadership blind spot: analytics teams often operate in isolation from business outcomes. Shashank makes the case for embedding analytics into the fabric of revenue strategy, ensuring that insights lead to measurable business impact.

While AI dominates boardroom agendas, most enterprises are still searching for a clear ROI story. Shashank brings a CRO’s lens to this conversation, offering grounded perspectives on how to align AI investments with business value. He discusses the evolution from proof-of-concept projects to enterprise-scale deployment, what he calls the “AI value chain” and shares examples of how industries like telecom and retail are achieving real, measurable impact. Your listeners walk away with a pragmatic view of AI adoption that avoids buzzwords and focuses instead on ROI design, scalability, and governance.

Decisions in most enterprises are still driven by hierarchy rather than intelligence. Shashank discusses how leading organisations are reshaping their operating models to make decision-making data-first, not data-informed. He dives into success stories from Tredence clients where embedding analytics into day-to-day business operations led to faster pivots, better forecasting, and notably leaner execution. For Shashank, the future of leadership lies in reimagining how decisions are made; not by gut instinct or legacy process, but by precision, prediction, and performance analytics.