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Meet Sahil Patel, CEO of Spiralyze. He reveals the secrets from optimizing hundreds of landing pages leveraging data from 130k A/B tests, and working with SaaS leaders such as BambooHR, Crowdstrike, Unbounce, and hundreds more.
Sahil Patel is the CEO of Spiralyze, a leading company specializing in predictive CRO and data-driven landing page optimization. Prior to Spiralyze, Sahil was the CEO and founder of ER Express, a successful SaaS company, which he led for 11 years before its sale in 2021.
With over 23 years of experience in sales, operations, software development, and finance, Sahil also holds an undergraduate degree from Emory University and an MBA from Harvard.
Throughout his career, Sahil has worked with renowned organizations such as Netflix, Podium, NBA, Lowe’s, Harvard University, and Gusto. He specializes in landing page conversion optimization, running over 130,000 A/B tests for clients, and offers unique insights into best practices for efficient A/B testing.
Sahil is based in Atlanta, where he lives with his wife and two daughters, and pursues his passion for music through his Rush cover band.
Sahil Patel is the CEO of Spiralyze, a leading company specializing in predictive CRO and data-driven landing page optimization. Prior to Spiralyze, Sahil was the CEO and founder of ER Express, a successful SaaS company, which he led for 11 years before its sale in 2021.
With over 23 years of experience in sales, operations, software development, and finance, Sahil also holds an undergraduate degree from Emory University and an MBA from Harvard.
Throughout his career, Sahil has worked with renowned organizations such as Netflix, Podium, NBA, Lowe’s, Harvard University, and Gusto. He specializes in landing page conversion optimization, running over 130,000 A/B tests for clients, and offers unique insights into best practices for efficient A/B testing.
Sahil is based in Atlanta, where he lives with his wife and two daughters, and pursues his passion for music through his Rush cover band.
Transitioning into the role of a CEO for the first time can often be overwhelming. The truth is that first-time leaders face immense pressure in decision-making, team management, and driving growth, often leading to burnout and feelings of isolation. Many underestimate the emotional toll of juggling these responsibilities while striving for success.
Most B2B teams still rely on intuition, opinions, and one-off A/B tests to improve their websites. Sahil explains how large-scale historical testing data can be used to predict what will work before experiments are launched, dramatically increasing win rates and shortening optimization cycles.
He shares how Spiralyze builds repeatable conversion patterns across SaaS, fintech, and complex B2B buying journeys, and how teams can shift from “test and hope” to a systematic, evidence-driven CRO strategy.
Sahil leads a CRO organization built entirely around large-scale experimentation data and pattern-based optimization, giving him a rare, cross-market view of what consistently drives B2B conversions.
Many marketing leaders still measure website success by traffic, engagement, or surface-level conversion metrics. Sahil reframes the website as a revenue engine, showing how messaging, page structure, and UX decisions directly influence sales-qualified leads, demo quality, and pipeline velocity.
He breaks down how top-performing B2B sites align buyer intent, positioning, and conversion paths to support longer and more complex sales cycles, not just short-term lead capture.
Why Sahil is the expert: He works directly with B2B growth and revenue teams to design conversion strategies tied to downstream business outcomes, not vanity metrics, making him highly credible for CRO and revenue-focused audiences.
Many organizations run dozens of tests each year and still see minimal impact. Sahil unpacks the structural reasons most CRO programs fail: weak hypothesis design, poor prioritization models, slow execution, and low-confidence results.
He explains how to build an experimentation system that consistently produces meaningful lifts by combining predictive insights, standardized test design, and focused iteration around proven conversion drivers.
Having overseen thousands of real-world experiments across multiple B2B verticals, Sahil brings a practitioner’s perspective on what separates scalable testing programs from teams stuck in random experimentation.
Sahil shares how CRO becomes a strategic growth lever at the executive level, helping companies reduce customer acquisition costs, improve sales efficiency, and extract more value from existing demand.
He discusses how leadership teams can operationalize experimentation across marketing, product, and revenue teams, and how to align CRO with broader growth priorities such as positioning, category leadership, and go-to-market strategy.
As a CEO deeply involved in both growth strategy and hands-on optimization work, Sahil uniquely bridges executive decision-making with the technical realities of running high-performance B2B experimentation programs.
If there is a specific topic you would like Sahil to focus on during the interview that is not listed here, please let us know.
We would be more than happy to run this by Sahil to see if he would be able to discuss it in detail and deliver value to your audience.