More often than not, B2B SaaS companies spend 50-100K per month driving paid traffic to their landing pages, only to be met with disappointing conversion rates. The sad truth is that running paid traffic has grown into an industry-wide addiction – companies feel they “must” do it, regardless of poor results. This leads to organizations being trapped in this vicious cycle of pouring money into a leaking bucket.

On your podcast, Sahil will offer a pragmatic approach companies can leverage to break free from this cycle. Drawing from his experience in running over 130,000 A/B tests in landing pages for companies such as CrowdStrike, TimeDoctor, and Ubbersuggest, Sahil will share his 3 foundational principles for optimization: running numerous tests, making substantial changes, and prioritizing testing proven winners.

The world of A/B testing is filled with myths and misconceptions. Many believe it’s a game of sheer luck or that mimicking competitor’s strategies is the key to success. After running tens of thousands of tests for top organizations, Sahil has identified a common challenge: understanding and implementing effective tactics that yield consistent results.

On your podcast, Sahil will unpack his 4 key tactics to run successful A/B tests. He’ll discuss the importance of showcasing your product, making your content easily skimmable, addressing potential objections, and securing micro-commitments. Sahil will also share insights into how these tactics have been implemented by industry leaders, providing your audience with actionable strategies to refine their own A/B testing approach.

A common misconception within the industry is that A/B testing requires a substantial amount of traffic to be effective. This belief often deters medium-sized companies from taking advantage of the insights A/B testing can provide, believing they don’t have the required volume of traffic or conversions to achieve statistically significant results.

On your show, Sahil will debunk this myth, arguing that while certain thresholds exist, even companies with moderate traffic can reap the benefits of A/B testing. He will also discuss how the overemphasis on achieving unrealistically high statistical significance can slow the testing process and share a more flexible, pragmatic approach that encourages continual iteration to effectively improve conversion rates.

Transitioning into the role of a CEO for the first time can often be overwhelming. The truth is that first-time leaders face immense pressure in decision-making, team management, and driving growth, often leading to burnout and feelings of isolation. Sadly, many underestimate the emotional toll of juggling these responsibilities while striving for success.

On your podcast, Sahil will share key lessons from his journey as a first-time CEO at ER Express and Spiralyze, while emphasizing the importance of building a support network and seeking professional help to combat loneliness. Sahil will also offer practical tips for fostering a positive company culture and prioritizing mental well-being, providing aspiring and current CEOs with a roadmap for navigating their leadership journeys.