With an ever-increasing advertising cost, privacy restrictions, attribution problems, and low email reply rates scaling e-commerce stores present a difficult challenge. Many eCommerce businesses technically do not own their customers, as they’re fully reliable on third-party channels such as Facebook or Google. And once they finally acquire a customer, low email reply rates make it harder to maximize LTV and retain customers long-term.

On your podcast, Osa can walk your audience through using SMS and texting to increase AOV, retain customers longer and boost your conversion rates per transaction. Specifically, he’ll expand on how to ethically capture phone numbers, how to set everything up from a technical standpoint, as well as why most businesses do it completely wrong.

In 2022, up to 80% of all eCommerce traffic is mobile. But the buying experience is still quite bad for most stores. To fix this, the biggest players build apps and completely redesign their websites. But both of these solutions are too expensive for a majority of eCommerce businesses. Yet, even the small stores need to adapt to this new, mobile-first reality.

On your podcast, Osa can share little-known strategies to build a truly mobile-first buying experience. Specifically, how to map out the customer journey, leverage the homepage to drive more mobile sales, use push notifications in a non-spammy way, and even tap into texting strategies to generate more revenue without expensive apps or website redesigns.

Progressively people want to complete their purchasing experience on mobile, nonetheless, eCommerce businesses still accept that their process on mobile is broken and are losing up to 15% in checkout conversion rates because of the poor experiences. To make the most of customers buying on your eCommerce site, improve conversions, and reduce checkout abandonment, you need to perfect your checkout.

On your podcast, Osa can talk about how to fix your mobile checkout process and why allowing customers, no matter whether the purchase process started on desktop or mobile, to finish their checkout process natively, using text. Osa can explain why getting people to pay over text will lift your conversions by 15% and why bringing more interaction to the checkout process improves the customer experience.

E-commerce businesses know they should do texting. But they don’t know how to start. Do they need to get a phone number that’s reliable and scalable? What kinds of things should I text? If you don’t do it right, your text messaging will start to look like email marketing, with 1% CTR, when you should be expecting 6-10% CTR.

On your podcast, Osa can talk about why most eCommerce businesses get text marketing wrong and how interaction is key when getting started. He can explain why businesses should text people like they are human beings and to make customers feel like they have a relationship with the brand, even if your responses are automated.