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Logan Lawler's media page

Empowering Next-Gen AI & Creative Workflows with High-Performance Infrastructure

Dell Technologies executive Logan Lawler guides organizations through the future of enterprise computing – from edge AI and hybrid cloud to the creative frontier of AI-enhanced media.

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Who is Logan?

Logan Lawler is a Senior Director at Dell Technologies, where he currently leads the Precision/Pro Max AI Solutions business. He has worked across sales, marketing and e-commerce during his 16-year Dell career. As head of Dell’s high-performance AI workstation practice, Logan specializes in helping enterprises and creative studios leverage powerful desktop AI servers.

He regularly speaks on how GPU-accelerated PCs (with NVIDIA RTX and Blackwell GPUs) and hybrid cloud storage solutions transform industries from film and animation to healthcare research. Raised in Missouri and a University of Missouri alumnus, Logan now lives in Texas with his family. He is the host of Dell’s “Reshaping Workflows” podcast series and a frequent media guest on AI infrastructure topics.

Highlights
Senior Dell Technologies lead with 16 years in sales, marketing and solutions for AI and HPC
Architect of Dell’s Precision AI Workstations and Pro Max AI solutions partnering with NVIDIA to drive local AI development.
Host of Dell’s Reshaping Workflows podcast on AI/GPU innovation featured guest on industry shows (e.g. The Neuron: AI Explained, All-In Podcast).
Thought leader in edge computing, hybrid cloud, and enterprise storage – helping businesses integrate powerful workstations with cloud and on-prem systems
Who is Logan?

Logan Lawler is a Senior Director at Dell Technologies, where he currently leads the Precision/Pro Max AI Solutions business. He has worked across sales, marketing and e-commerce during his 16-year Dell career. As head of Dell’s high-performance AI workstation practice, Logan specializes in helping enterprises and creative studios leverage powerful desktop AI servers.

He regularly speaks on how GPU-accelerated PCs (with NVIDIA RTX and Blackwell GPUs) and hybrid cloud storage solutions transform industries from film and animation to healthcare research. Raised in Missouri and a University of Missouri alumnus, Logan now lives in Texas with his family. He is the host of Dell’s “Reshaping Workflows” podcast series and a frequent media guest on AI infrastructure topics.

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Media Appearances
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Topics
What Your Audience Could Learn
Edge Computing & AI at the Edge

With AI workloads increasingly moving out of the datacenter and onto devices, edge computing is a critical topic for enterprises today. Logan can discuss Dell’s edge solutions, including compact AI servers that enable real-time inference in fields such as autonomous vehicles, smart cities, and industrial IoT. He brings deep insight into how businesses can scale computers to the edge while maintaining security and manageability. Drawing on his experience leading Dell’s Precision and Pro Max AI workstation platforms, Logan provides practical guidance on implementing high-performance edge AI systems that deliver both speed and reliability.

AI Infrastructure and Data-Driven Workflows

Building AI models requires both local computational power and cloud-scale resources. Logan covers the full stack – from workstation GPUs for model training to enterprise AI data centers and cloud integration. He can explain Dell’s AI Factory approach, designed in partnership with NVIDIA, and how a unified workstation and cloud strategy accelerates innovation. Logan emphasizes seamless workflows that allow developers to prototype locally and scale globally, bridging the gap between high-performance desktop computing and enterprise AI infrastructure. His extensive experience in shaping Dell’s AI solutions makes him uniquely qualified to advise on practical, future-ready AI infrastructure for organizations of all sizes.

Enterprise Storage & Data Management

Large-scale AI and HPC projects generate massive amounts of data, requiring storage solutions that are fast, scalable, and secure. Logan can speak to Dell’s storage portfolio, including PowerScale and PowerStore, which support hybrid databases, unstructured data like video and medical imaging, and AI workloads. He provides guidance on designing storage-rich environments that keep AI data available and performant, while integrating seamlessly with computational pipelines. Drawing from his hands-on experience with Dell’s HPC and enterprise storage platforms, Logan helps organizations optimize both performance and reliability, demonstrating how infrastructure decisions impact business outcomes.

Hybrid Cloud Strategy

Modern enterprises operate across private datacenters and public cloud environments, creating challenges in consistency, security, and efficiency. Logan can discuss how companies maintain a hybrid architecture, enabling local AI servers to feed into cloud analytics or implementing seamless backup and disaster recovery with Dell APEX and PowerProtect services. He highlights strategies for simplifying hybrid and multi-cloud environments while maintaining performance and control. With his experience bridging edge, core, and cloud infrastructure at Dell, Logan is able to provide actionable insights into integrating on-prem hardware with cloud resources to create scalable, resilient enterprise architectures.

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