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Business Across Cultural Boundaries

Meet Dr. Rajesh Kumar. As a CEO & Founder of Global Strategic Advisory, he helps international brands navigate cross-cultural differences and avoid multi-billion expansion mistakes.

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Who is Dr. Kumar?

Dr. Kumar is a consultant and a retired business academic specializing in global business. He has an undergraduate and a Master’s Degree in Economics from the University of Delhi, an MBA from Rutgers University, and a Ph.D. in International Business from the Stern School of Business at New York University. He is also a Certified Global Dexterity Trainer.

Originally from India, Dr. Kumar has lived and worked in the United States, France, Finland, Netherlands, New Zealand, Denmark, and the United Kingdom. He has taught at Penn State, Ohio State, Babson College, and Menlo College in the United States, the University of Nottingham in the U.K., and the University of Aarhus in Denmark, among others.

Dr. Kumar specializes in the art of doing business across cultural boundaries. As companies go global they must deal with suppliers, customers, and even employees coming from different cultural backgrounds. This impacts all facets of business operations ranging from how you negotiate business deals to how you motivate employees and manage them.

Dr. Kumar has led training programs for global companies on Doing Business in India, Negotiating Cross-Culturally, and Managing Strategic Partnerships. Global Strategic Advisory, of which Dr. Kumar is the principal, offers training programs to companies seeking to enhance their global presence. Dr. Kumar is also part of the Partner-Alliances Collective, a group of professionals involved in managing alliances.

Dr. Kumar has a passion for reading, spirituality, and wine tasting. His global experience adds to his vast knowledge, in which he has many fascinating stories to tell.

Highlights
CEO & Founder at Global Strategic Advisory
Dr. Kumar has published more than 55 articles in journals and co-edited book volumes and more than 60 conference presentations globally
Co-authored the book Doing Business in India published by Macmillan in 2005 and International Negotiations in China and India: A study of the emerging giants published by Macmillan London in 2011
Co-edited two other volumes on India, one published by Routledge and the other by Macmillan
Dr. Kumar is currently working on his memoirs which relate to his personal transformation and growth as he moved back and forth among different countries.
Who is Dr. Kumar?

Dr. Kumar is a consultant and a retired business academic specializing in global business. He has an undergraduate and a Master’s Degree in Economics from the University of Delhi, an MBA from Rutgers University, and a Ph.D. in International Business from the Stern School of Business at New York University. He is also a Certified Global Dexterity Trainer.

Originally from India, Dr. Kumar has lived and worked in the United States, France, Finland, Netherlands, New Zealand, Denmark, and the United Kingdom. He has taught at Penn State, Ohio State, Babson College, and Menlo College in the United States, the University of Nottingham in the U.K., and the University of Aarhus in Denmark, among others.

Dr. Kumar specializes in the art of doing business across cultural boundaries. As companies go global they must deal with suppliers, customers, and even employees coming from different cultural backgrounds. This impacts all facets of business operations ranging from how you negotiate business deals to how you motivate employees and manage them.

Dr. Kumar has led training programs for global companies on Doing Business in India, Negotiating Cross-Culturally, and Managing Strategic Partnerships. Global Strategic Advisory, of which Dr. Kumar is the principal, offers training programs to companies seeking to enhance their global presence. Dr. Kumar is also part of the Partner-Alliances Collective, a group of professionals involved in managing alliances.

Dr. Kumar has a passion for reading, spirituality, and wine tasting. His global experience adds to his vast knowledge, in which he has many fascinating stories to tell.

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Media Appearances
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What Your Audience Could Learn
Doing Business Globally: How To Develop Cross-Cultural Skills As A Leader

Leaders have a tremendous impact on company culture. But how to ensure that everyone within the organization is understood and happy, although living in totally different parts of the world? We all are deeply rooted in our cultural identities which are often in a way of creating a truly inclusive workplace.

On your Podcast, Dr. Kumar can talk about how leaders need to open up their minds and develop important cross-cultural skills. Specifically, how to build and maintain trust with employees and customers. He’ll share specific examples of companies that made multi-billion-dollar mistakes by failing to understand the market culture.

How To Manage Differences When Negotiating Across Cultures

Negotiation is different in every culture. In relationship-driven cultures (middle east, China or India), trust is necessary, and socializing is a big part of negotiations. However, in transactional countries (US or Canada), it feels like a waste of time. Recognizing your emotions and learning to manage them is one of the most important skills when negotiating across countries.

On your podcast, Dr. Kumar can talk about how managing your emotions is vital for long-term, cross-cultural relationships, and commitments. He can explain how the first step is sending a negotiations team with a good tolerance for ambiguity and a long-term focus. Ultimately, strengthening the bond, bridging the differences, and sealing the deal.

Understanding Local Environments When Managing Strategic Collaborations in 2022

Many companies struggle to recognize the difference between what is local and what is global. Target expanded to Canada, Walmart to Germany and they both failed. Why? Because they were reluctant to listen to the local know-how and they didn’t spend the necessary time understanding the environment.

On your podcast, Dr. Kumar can talk about how companies need to understand “what is being said” vs. “what is being done”. When executives are not familiar with an environment, hiring, among other things, becomes an issue. Rajesh can explain why recruiting locally is a key to success, steps to understand the local environment, and do’s and don’ts while expanding.

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