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Meet Boobesh Ramadurai. As the Head of the Marketing Analytics Center of Excellence at LatentView Analytics, he shares invaluable insights on blending data and AI to transform marketing strategies, enhance customer engagement, and drive measurable ROI.
Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success.
At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations.
He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics.
Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success.
At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations.
He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics.
As AI continues to dominate conversations in the marketing space, organizations often find themselves caught in the hype without a clear understanding of how to leverage these tools effectively. Many businesses struggle to transition from experimentation to tangible outcomes, resulting in wasted investments and missed revenue opportunities.
On your podcast, Boobesh will provide a roadmap for deriving ROI from AI in marketing. He will discuss practical steps organizations can take to operationalize AI initiatives, emphasizing the importance of aligning AI projects with business objectives. By sharing insights from his extensive experience and highlighting key success factors, Boobesh will equip your listeners with the knowledge to harness AI effectively, driving measurable growth and efficiency in their marketing efforts.
The B2B marketing landscape is undergoing rapid transformation, driven by new technologies, shifting consumer behaviors, and evolving market dynamics. Many organizations struggle to adapt to these changes, resulting in ineffective and outdated strategies that fail to engage key decision-makers. The challenge is to remain competitive while leveraging data to inform marketing decisions.
On your podcast, Boobesh will explore the future of B2B marketing, highlighting key trends and strategies for success. He will discuss the critical role of analytics, AI, and collaborative partnerships in navigating this evolving landscape. By sharing practical approaches and innovative solutions from his extensive experience in the field, Boobesh will equip your listeners with the knowledge they need to adapt their marketing strategies and drive meaningful engagement.
As marketing teams face increasing demands for efficiency, many struggle to keep pace with the fast-evolving landscape of data-driven marketing. This often leads to burnout and subpar results as teams grapple with integrating AI solutions effectively while maintaining human creativity and insights. Without the right tools, marketing efforts can become chaotic and unproductive.
On your podcast, Boobesh will explore how AI agents are transforming marketing operations by automating repetitive tasks, optimizing campaign management, and enhancing customer engagement. Through real-world examples and case studies, he will guide listeners on effectively implementing AI agents in their marketing strategies, freeing up time for teams to focus on high-impact initiatives that drive growth and innovation.
As consumers increasingly expect tailored experiences, many brands face the challenge of delivering personalized content that resonates. Traditional marketing tactics often fall short, leading to disengagement and wasted resources. The questions is: how can brands effectively bridge data-driven insights with authentic human interactions?
On your podcast, Boobesh will explore innovative strategies for achieving meaningful personalization in marketing and share insights on leveraging AI and data analytics to craft personalized experiences that truly resonate. By discussing the balance between automation and genuine connection, Boobesh will provide your listeners with actionable tips to enhance customer loyalty and engagement through effective personalization techniques.
