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Meet Andrew Davies. As the CMO of Paddle, he shares the leading GTM SaaS strategies to generate demand, build an unignorable brand, and win customers at scale in 2022.
Andrew serves Paddle.com as Chief Marketing Officer. Paddle has raised over $295m to build out the complete payments infrastructure for high-growth software companies, currently serving over 3000 customers.
Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), after it acquired the business he co-founded, Idio. His role included leading global strategy and activity for Demand Gen, Brand, Digital, ABM, and Content.
During his time at Optimizely, they integrated 5 acquisitions, rebranded the entire company, and grew pipeline and sales significantly. As co-founder and CMO, he helped build Idio from scratch to a market leader in B2B content personalization, raising $13m+ and serving enterprise clients including Pegasystems, BNY Mellon, and IBM.
Andrew also advises SaaS scale-ups and sits on the board of Ninety, an agile digital transformation consultancy which serves the insurance industry and gives 90% of distributable profits to alleviate global poverty. He lives with his wife and two children in the Devonshire (UK) countryside.
Andrew’s hobbies outside of work are full of outdoor fun with the kids (football, canoeing, etc), also he’s a self-proclaimed enthusiastic but awful golfer.
Andrew serves Paddle.com as Chief Marketing Officer. Paddle has raised over $295m to build out the complete payments infrastructure for high-growth software companies, currently serving over 3000 customers.
Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), after it acquired the business he co-founded, Idio. His role included leading global strategy and activity for Demand Gen, Brand, Digital, ABM, and Content.
During his time at Optimizely, they integrated 5 acquisitions, rebranded the entire company, and grew pipeline and sales significantly. As co-founder and CMO, he helped build Idio from scratch to a market leader in B2B content personalization, raising $13m+ and serving enterprise clients including Pegasystems, BNY Mellon, and IBM.
Andrew also advises SaaS scale-ups and sits on the board of Ninety, an agile digital transformation consultancy which serves the insurance industry and gives 90% of distributable profits to alleviate global poverty. He lives with his wife and two children in the Devonshire (UK) countryside.
Andrew’s hobbies outside of work are full of outdoor fun with the kids (football, canoeing, etc), also he’s a self-proclaimed enthusiastic but awful golfer.
Andrew started his first business in college and quickly learned the uncertainty that comes with it – from a board member trying to kill his company to an office manager stealing $300k. More experienced, he founded a B2B personalization platform Idio, which got acquired in 2019. The following year, Andrew became VP of Corporate Marketing at Optimizely where he stayed until joining Paddle as the CMO. But was it smooth sailing all the way?
On your podcast, Andrew can share his 20+ years of experience working in startups both as a founder and executive. Everyone reads TechCrunch and VentureBeat, but these success stories don’t reflect reality. He’ll talk about how founders shouldn’t compare themselves to others, share his biggest failures, and what he’s learned on his journey from bootstrapping to raising $200M at a $1.4B valuation in Series D.
Most founders and executives are slow to recognize the signs of the function outliving the ones that stage it. The response is a reaction, resulting in going from fire to fire as they hit new stages of growth. Executive teams need to know where they are going as they scale – usually months or years in advance. Yet they lack the awareness and continue the cycle of putting out fires.
On your podcast, Andrew can challenge the mindset of a usual CMO and share his unusual method of scaling marketing teams. He will share strong examples of why founders and executives need to understand where they’re going and how “good” actually looks like to be able to build and scale their teams before the fires appear. Proactively, not reactively.
Most SaaS marketing teams are exceptionally immature and non-optimized about how they think about messaging. Strategic narrative is usually the least optimized part for Series B and C companies. With a seemingly unlimited number of narrative approaches, how do CMOs make the right decision on what strategy to follow?
On your podcast, Andrew can talk about his experience as VP of Corporate Marketing at Optimizely. Specifically, how they integrated 5 acquisitions, rebranded the entire company, and grew pipeline and sales significantly. He can share five main narrative approaches to consider when crafting a new messaging and how marketing approaches need to evolve as a company scales.
If there is a specific topic you would like Andrew to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Andrew to see if he was able to talk in detail and deliver value to your audience.