Performance at a Glance

• 1,100+ Monthly Downloads: Achieved in March 2026, nearly 2x previous all-time highs pre-handover.
• 170% Increase in Follower Growth: Accelerated growth since relaunching with a consistent strategy.
• 899+ LinkedIn Subscribers: Rapid audience building via a high-performance newsletter in just three editions.
• 111th Peak Ranking: Significant climb in the "Investing" category from a previous peak of 165th.

A Global Leader with a Local Vision

Colliers Canada is a global leader in commercial real estate, with deep expertise across investment, advisory, and market research.

But while their insights were strong, their media presence didn’t yet reflect their authority, particularly in a market where economic shifts and CRE trends are becoming increasingly complex and content-driven.

The Primary Objective

Colliers didn’t just want a podcast.

They wanted to:

• Establish themselves as a go-to voice in Canadian CRE economics
• Create a direct channel to investors, operators, and decision-makers
• Build relationships with high-value industry leaders
• Turn content into a multi-channelled, long-term brand and business asset

The challenge wasn’t knowledge. It was consistency, positioning, and distribution.

The Consistency Trap

Before partnering with Fame, Colliers Talks faced a common hurdle for enterprise podcasts: inconsistency.

• Irregular Cadence: Large gaps between uploads (some as long as three months) made it impossible to build algorithmic momentum.
• Fragmented Branding: The "Colliers Talks Universe" was a great vision, but scattered YouTube thumbnails and inconsistent titling across regions caused search confusion.
• Low Production Quality: Remote recordings felt more like standard Microsoft Teams calls than high-authority media.

The Strategy: From Reactive to Active Growth

We partnered with Colliers to relaunch the show with a "YouTube-first" mentality and a rigorous monthly cadence.

1. Professionalising the Production

We moved away from generic meeting software and implemented Riverside.fm for remote recordings, ensuring local high-quality audio and video for every participant.

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2. Mastering the Multi-Channel Engine

A podcast is only as strong as its distribution. We launched:

• YouTube Shorts: To drive organic reach, accumulating over 1,700 views and funnelling viewers to full episodes.

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• LinkedIn Newsletter: Leveraging the personal profile of Head of Research, Adam Jacobs, to reach over 1,000 views and 899 subscribers in just three weeks

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• SEO-Driven Titling: Redesigning thumbnails to remove inconsistency, poor design theory and neutral titles, replacing them with hybrid designs and titles optimised for click-through rates.

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The results of this structured approach crystallized in early 2026. After several months of consistent output, the "compounding effect" took hold. By March 2026, the podcast hit 1,135 downloads, officially becoming the highest-performing month in the show’s history and surpassing past benchmarks by almost double.

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We also increased our highest podcast ranking in Investing, Canada to 111th, up 54 places from their previous peak.

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The Impact: Self-Sustaining Growth Engine

• Authority Positioning: The podcast has successfully moved Colliers from being a "reactive" content creator to a recognized authority in Commercial Real Estate Economics.
• New Ecosystem Relationships: Through dedicated outreach, Colliers has recorded with high-profile industry leaders, building relationships outside their previous network.
• Actionable Brand Equity: The LinkedIn Newsletter performance is "staggering" compared to industry benchmarks, providing a warm lead pool for potential partnerships and clients.

Colliers Canada didn't just relaunch a podcast; they built a distribution engine. By focusing on consistency, high-calibre guests, platform-specific formatting and distribution expansion with Fame, Colliers Talks has become an essential resource for Canadian CRE professionals looking to stay ahead of the curve.

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