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One of the best indicators of a podcast's relevancy are the previous guests.
You see, it doesn't matter so much whether the podcast is huge or small.
What matters is that it's relevant to you and your industry.
To quickly identify that the podcast is right for you, simply go through the last episodes to see if you recognize some of the previous guests. Or the companies.
If you're selling sales technology software to B2B companies, search for the names you recognize.
Hubspot.
Gong.
Apollo.
Lemlist.
And others…
If you discover that a few of these relevant companies or executives got featured recently, there's a big chance that this show will be relevant for you too.
Relevancy matters.
Focus on that.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
“Should I start my own podcast or become a guest on others?”
We've booked close to 1,600 interviews for our customers. Here are 5 types of podcasts you should NEVER contact to become a guest.
When we talk about podcasts guesting with potential clients, we often hear this.
Want to appear on THE RIGHT podcasts, so you don't waste your time?
Relevancy > Personalisation, a perfectly personalised email won't work if sent to an irrelevant podcast.
Yes, you'll generate leads by appearing on podcasts. BUT!
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.