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Why Previous Guests Matter
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One of the best indicators of a podcast's relevancy are the previous guests.
You see, it doesn't matter so much whether the podcast is huge or small.
What matters is that it's relevant to you and your industry.
To quickly identify that the podcast is right for you, simply go through the last episodes to see if you recognize some of the previous guests. Or the companies.
If you're selling sales technology software to B2B companies, search for the names you recognize.
Hubspot.
Gong.
Apollo.
Lemlist.
And others…
If you discover that a few of these relevant companies or executives got featured recently, there's a big chance that this show will be relevant for you too.
Relevancy matters.
Focus on that.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
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Finding the right podcast to appear on is NOT easy. If you underestimate this step, you will fail to secure any bookings.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.