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Why B2B Executives Appear On Podcasts?
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More B2B executives are appearing on podcasts.
Why?
Time commitment & credibility.
Especially in the SaaS space, executives understand that having a powerful personal brand leads to real business results.
Now what makes appearing on podcasts different from producing your own content is how little effort it takes.
Consider this:
If you want to do everything properly, one podcast interview takes around ~3 hours.
- Prep = 30 min
- Pre-interview = 30 min
- Interview = 60 min
- Follow up = 15 min
- Promotion = 60 min
(most of this can be delegated to your team)
So within ~3 hours, you'll:
- Have a long-form piece of content you can repurpose
- Build a relationship with the host
- Connect with new relevant people
- Increase brand awareness as you reach new audiences
All with just 1 interview.
That said, podcast interviews, combined with other content you produce is a killer combo.
Why?
Appearing on podcasts offer 3rd-party credibility because it's someone else talking about YOU and your expertise.
It's not a coincidence that the most "B2B influencers” include them in their personal brand mix to stay relevant.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Why Previous Guests Matter
One of the best indicators of a podcast's relevancy are the previous guests.
4 Elements Of High Performing Podcast Guesting Funnels
Do you have your podcast funnel? Most guests completely ignore this.
Why Reach Doesn't Matter In Podcast Guesting
If you care ONLY about the reach, buy a billboard. If you want to make an impact, go after relevancy.
Winning The Biggest MRR Client After One Interview
Sometimes, the results come when you least expect them.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.